Basic marketing research (Record no. 9756)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00743 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250116140227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250116b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789355738608 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AACR2R |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 BRO/B |
| Item number | BRO/B |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| 9 (RLIN) | 2565 |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing research |
| Remainder of title | : customer insights and managerial action |
| Statement of responsibility, etc. | by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage |
| Date of publication, distribution, etc. | 2018 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 348 p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 9 (RLIN) | 2566 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research--Marketing |
| 9 (RLIN) | 2467 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suter, Tracy A. |
| 9 (RLIN) | 2567 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| 9 (RLIN) | 2568 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Bill date | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | BillNo |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025-01-16 | 658.83 BRO/B | BA001606 | 30/11/2024 | 9 | 2025-01-16 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2025-01-16 | The Standard Book Company | IN/5605 | |||||
| 2025-01-16 | 658.83 BRO/B | BA001607 | 30/11/2024 | 10 | 2025-01-16 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2025-01-16 | The Standard Book Company | IN/5605 |