Aaker, David A. <br/><br/>
Brand leadership  author of building strong brands and managing brand equity 
by David A. Aaker and Erich Joachimsthaler 
 - London  Simon and Schuster  2000 
 - xii, 351 p.  
<br/><br/> Includes index 
<br/><br/><label>ISSN: </label>9781847398352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.82  / DAV/B