Malhotra, Naresh K. <br/><br/>
Marketing research  : an applied orientation 
by Naresh K. Malhotra 
 - 7th ed, 
 - New Delhi  Pearson India Pvt. Ltd.  2019 
 - xxxiii, 955 p. ; ill. 
<br/><br/> Includes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9789353433291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL/M