Schniederjans, Marc J. Business analytics principles, concepts, and applications : what, why and how by Marc J. Schniederjans, Dara G. Schniederjans, and Christopher M. Starkey - New Delhi Pearson India Pvt. Ltd. 2023 - xviii, 350 p. : ill. Includes Index ISBN: 9789356064317 Subjects--Topical Terms: Business AnalyticsStatistical Tools Dewey Class. No.: 658.15 / SCH/B